– Reaches a broader audience all over the world with no need for commute/ travel
– Cost optimization
– Increases press participation and therefore event overall visibility
– Increases interaction with participants through instant pools, forums, interactive Q&A, videos…
– Sponsors and exhibitors can share videos, documents, presentations and images about their products and services from their virtual booths
– Extends the life of the event with contents available post-event
– Measures engagement, turnout & ROI with detailed reports